How to Add Filters and Sorting to Your Wix Store
Updated: Sep 23
If your Wix store only has a handful of products, customers can probably browse without much trouble.
But once your store starts growing, finding the right product can get frustrating fast.
That’s where filters and sorting come in.
Wix Stores includes built-in tools that let shoppers narrow down products by things like category, price, and product options, or sort products based on criteria like price, name, or newest items.
Used well, these tools make your store easier to browse without requiring you to build a complicated custom navigation system.
Here’s how Wix Store filters and sorting work, when to use them, and how to keep them helpful instead of overwhelming.
Why Add Filters to Your Wix Store?
Filters help customers narrow down a large group of products based on what they actually want.
For example, if you sell clothing, a shopper might want to see only:
A specific category
Products within a certain price range
A certain size
A certain color
Instead of clicking through dozens of products manually, filters let them quickly reduce the number of results.
This is especially helpful if your store has a larger catalog or products with lots of options.
Good filtering can make your store feel much easier to use.
What Can Customers Filter By?
Wix Stores includes several built-in filtering options.
Depending on your store setup, customers may be able to filter products by:
Category
Price
Product options, such as size or color
You can also create custom filters based on categories you’ve created for your products.
This gives you more flexibility if your products need to be organized in a way that’s specific to your business.
For example, a fabric store might use custom categories like:
Cotton
Linen
Knits
Quilting fabric
A skincare store might use:
Dry skin
Sensitive skin
Oily skin
Fragrance-free
The goal is to create filters that match the way your customers are likely to shop.
How to Turn On Product Filters
Wix lets you add filtering options to your store’s product gallery or category page.
The exact steps can vary slightly depending on which Wix editor or store layout you’re using, but generally you’ll:
Open your Wix Editor.
Go to the page with your product gallery or category page.
Select the product gallery or store section.
Open the display or settings options.
Turn on Filters.
Choose which filter options you want customers to see.
You can then customize which filters appear and how they’re displayed.
If your product catalog is fairly simple, you may only need one or two filters.
If your store has a larger range of products, you may want to offer more.
How to Create Custom Filters
Built-in filters work well for common options like price and product variations, but sometimes your store needs something more specific.
That’s where custom filters can help.
Wix lets you create filters based on your product categories.
For example, if you sell home goods, you might organize products into categories such as:
Kitchen
Living room
Bedroom
Office
Those categories can then become useful filter options for shoppers.
Custom filters are especially helpful when your products naturally fall into groups that matter to your customers.
The important thing is to avoid creating categories purely for the sake of having more filters.
Every filter should make it easier for someone to find what they want.
How to Add Sorting Options
Filters narrow down results.
Sorting changes the order those results appear in.
Wix Stores includes sorting options that can help customers organize products based on things like:
Price
Product name
Newest products
For example, a shopper might want to see the lowest-priced products first or browse your newest arrivals.
Sorting can be especially helpful in larger stores because it gives shoppers control over how they browse.
You can usually enable sorting from the same gallery or store settings where you manage your filters.
Filters vs. Sorting: What’s the Difference?
These two features work together, but they do different jobs.
Filters remove products that don’t match the shopper’s criteria.
For example:
Show me only blue shirts under $50.
Sorting changes the order of the products that are still visible.
For example:
Show me those blue shirts from lowest price to highest.
That distinction sounds small, but it matters when you’re deciding which options your store actually needs.
A large catalog may benefit from both.
A smaller store might only need sorting—or nothing at all.
Tips for Choosing Useful Filters
More filters do not automatically make your store easier to use.
Too many can actually make things more confusing.
Start with the questions your customers are most likely asking.
For example:
What type of product am I looking for?
What’s my budget?
What size do I need?
What color do I want?
Which products are newest?
Those answers usually point to your most useful filters.
I also recommend keeping filter names simple.
A customer should be able to understand a filter immediately without having to figure out your internal product terminology.
If you have ten different ways to categorize the same product, that’s usually a sign that your filtering system may be getting too complicated.
When Filters Aren’t Necessary
Not every Wix store needs filters.
If you only sell four or five products, adding a large filter menu may actually make the shopping experience feel more complicated than it needs to be.
In that case, a simple, well-organized product gallery may be enough.
Filters become more useful as your catalog grows or when customers need help narrowing down similar products.
A good rule of thumb is this:
If customers can easily scan your entire product selection on one page, you probably don’t need many filters yet.
If they have to scroll through dozens of products, filtering becomes much more valuable.
Make Sure Your Product Categories Are Organized First
Filters only work well if your product catalog is organized well behind the scenes.
Before adding a bunch of filtering options, take a look at your categories and product options.
Ask yourself:
Are similar products grouped together?
Are category names clear?
Are product options consistent?
Do you have duplicate or unnecessary categories?
Would a customer understand the difference between each group?
Cleaning up your product organization first will make your filters much more useful.
Check the Shopping Experience on Mobile
Whenever you add filters or sorting, make sure you test the store on mobile too.
A filter menu that feels clean on desktop can become awkward or overwhelming on a smaller screen.
Open your store on your phone and try to shop the way a customer would.
Can you easily open the filters?
Are the options easy to tap?
Can you clear a filter without getting stuck?
Does the product list update in a way that makes sense?
Small usability issues become much more noticeable on mobile.
Looking for more ideas for your online store? Check out my other guides:
Watch the Step-by-Step Wix Tutorial
Want to see where these filter and sorting settings are located inside Wix?
In the video below, I walk through how to organize your Wix Store using the built-in filter and sorting tools.
Note: Wix has updated parts of the Stores interface since this video was recorded, so some buttons may look slightly different. The basic filter and sorting setup is still the same.
Need Help Organizing Your Wix Store?
If your online store is technically working but feels hard to navigate, you can book a 1-on-1 Wix training and troubleshooting session with me.
We can work together over screen share to organize your products, improve your categories, set up filters, clean up your mobile layout, or troubleshoot another part of your Wix Store.
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